AD BLOCKING..

  
I stumbled on an interesting website link today which I'm posting here as I will never remember to use it otherwise..

Ads on the web are served to your browser based on a number of settings and your location, history of other websites you've visited etc.  Basically, tailoring ads to your preference.

Or that's how the advertisers like to market their tracking tactics, always watching where you've been and which sites you use.

Now I'm not paranoid and I'm happy to share my recent web history with everyone (on most days at least!) but the use of tracking cookies to tailor ads - or make more money for the advertisers - sits a little uneasy with me.

There is a light at the end of the ad tunnel.  You can frustrate their efforts!

Most (reputable) ad serving businesses allow you to opt out of the tracking cookie and therefore of targeted ads that are much more likely to lure you in.  No matter how web experienced you are, and how many browser add-ons you install ads will still get through and you will click on one at some point. It's just the way of the web.

So, here's where the main ad-tracking opt out sites are for (mainly my) info..

Doubleclick's DART cookie opt out page

   this is the one owned by Google and therefore the most widely used on the web.

   Go there, have a read, click the bottom link if you want to cookie-block.

24/7 Real Media Opt Out page

   A large network, useful to opt out of this one.

Network Advertising Initiative Opt Out page

   One of the larger opt out networks, a network of networks really.

   From here you can opt out of many many different ad networks.

   After Google, the most useful opt out page on the web.

Problem with all this activity though is that you need to re-do all the opting out if you clear your browser's cookie/history files.. bah!

If you use Firefox (and if you don't see an earlier post!) or IE (why?) then life is easier to block the DART cookie at least - go to the Google Permanent Opt Out download.
Unfortunately, Google Chrome users cannot use this opt-out. Yet another reason why I don't like chrome!