MR KIPLING BAKES EXCEEDINGLY SMALL CAKES..

 
Take a look at the picture below.

Nothing wrong with that you say?

Well there is actually.  This is a Kipling's Bakewell Slice.  Bought in the past few weeks and sitting there on the plate ready to eat.  The texture and taste were as good as ever.

However, I've been eating these same cakes since the mid-1980s and as soon as I got it out of the packet and put it on the plate I noticed just how small they've become.  Box in hand in the store you wouldn't suspect it.  But as soon as you place the cake relaitve to another object that you've had a while you get a reference point - and it becomes immediately obvious Mr Kipling is trying to take me for a ride.

This is not limited to Mr Kipling of course.

Have you seen the size of those Cafe Nerro cheesecake slices lately?  And they still want you to part with near enough the same money it would cost for a much more nutritious and filling main course in a reasonable restaurant for a slice and a mug full of coffee dressed up as something exotic and Italian.  Again, don't get me wrong I love a slice of cheesecake and a Mocha as much as the next person in the Costa queue but how much? and where did the cake go?

The same story goes for crisps and chocolate bars too!  Mr Walker (US readers substitute Mr Lays) and Mr Nestle are taking everybody for fools.  And the sad thing is we're falling for it.

As an example here's the same cake, Photoshop'd and made 124% thicker, broader and longer (my estimate - looks about right).  See how it sits on the plate like you used to remember it doing in the 80s?  Now that I don't mind paying for.

As someone who was here at the weekend noted these cakes have gone from Bakewell Slice to Bakewell Slither (thanks Laura).

I'll be baking my own from now on.